Case Study

The Story

Just So Festival is no ordinary festival. It’s a place where music drifts through the trees, stories unfold in hidden corners, and families wander between worlds built on imagination. Every technical choice needs to support that sense of wonder. Never shouting for attention, always enhancing the story.

The Stage Management Company have been trusted to deliver full technical production, providing the unseen framework that allowed the festival’s creativity to flourish for over a decade!

The Challenge

With multiple performance spaces spread across an outdoor site, the challenge was to balance robust festival productionwith a delicate creative touch:

Supporting live music, theatre, spoken word, and immersive performance
Designing lighting that felt theatrical and atmospheric, not “festival standard”
Delivering clear, comfortable sound without overwhelming young audiences
Ensuring reliable equipment and infrastructure across a complex site
Adapting quickly to changing weather, schedules and artistic needs

Every area needed its own identity, while still feeling part of the same magical world.

Our Approach

We delivered an end-to-end production solution, working closely with festival producers and artists from early planning through to live delivery.

Our approach focused on collaboration and flexibility:

Lighting design and supply shaped around storytelling, using colour, texture, and focus to create atmosphere rather than just spectacle
Sound systems carefully specified for clarity, warmth, and even coverage across varied performance styles
Staging and infrastructure designed to blend into the environment while remaining safe, accessible, and reliable
Site-wide technical management, quietly supporting the entire festival behind the scenes
Experienced crew on site, providing calm, responsive support throughout the event

By advancing each area in detail and remaining adaptable on site, we ensured that technical production enhanced the festival’s character rather than defining it.

The Result

Across the festival, production ran smoothly while remaining largely invisible, exactly as intended.

Performers were supported by reliable, sympathetic technical systems
Audiences experienced clear sound, beautiful lighting and immersive spaces
Organisers benefitted from a single, trusted technical partner managing all production elements
The festival maintained its distinctive, handcrafted feel without compromising on professionalism
Our work at Just So Festival demonstrates our ability to deliver creative led full production in complex outdoor environments. By combining technical expertise with sensitivity to tone and storytelling, we helped create a festival experience that felt magical, seamless, and thoughtfully crafted.
Just So Festival continues to trust The Stage Management Company as a production partner that understands that sometimes the best technical work is the kind you never notice, you just feel.